We create spaces that encourage interaction and break down social barriers. Artworks are often shared and posted in high numbers on social media – people want to show they were ‘part of the work.’ Testimonials like “I have been there and have never talked to so many strangers,” “It makes you sociable,” and “I had so much fun I forgot to be embarrassed” underscore the studio’s ability to foster social connections through art.

We believe that culture creates communities, and art is for everyone. This inclusive approach allows us to create artworks with which visitors interact intuitively and participate actively, no matter what their level of knowledge of art or technology. Our installations have engaged and created up to 80,000 interactions with visitors over a two-week period.

The studio places a significant emphasis on participation and generating feelings of well-being within the art experiences. Comments such as “I have never seen an artwork where everyone smiles” highlight the positive impact on participants’ emotions. We know from neuroscience that when we play, we become socially attuned to others. Play is part of our social fabric, creating positive emotions, ultimately contributing to increased resilience, happiness, and productivity.