We explore the way culture, technology and play intersect to shape our shared environments.
Interactive art and installations is still at the cutting edge of the art world, and its relative youth means that it actively engages with making positive changes for the future; they are, in a word, optimistic.
– Artist Tine Bech
Our reach and impact
Our combined knowledge, drawn from art, interaction design, play theory, electronic engineering and software design, produces:
- Wellbeing. ‘I have never seen an artwork where everyone smiles’, ‘No one leaves without a smile’. We now know from neuroscience that play creates positive emotion, which alters our feelings and makes us more resilient, happier and productive.
- Artworks that are shared and posted in high numbers on social media – people want to show they were ‘part of the work’. Our projects are visually memorable and attract media attention, providing opportunities for eye-catching photo and video moments to be shared on social media.
- Installations that can reach up to 80,000 interactions with visitors over a two-week period.
- Curiosity. We love colour and are highly attuned to materials that invite participation.
- Engagement. Visitors often stay longer than they had anticipated – we observe that people will have ‘just one last go’ many times. People often come back several times and bring friends.
- A deeply social dimension. ‘I have been there and have never talked to so many strangers’, ‘It makes you sociable’, ‘I had so much fun I forgot to be embarrassed’.
- Flourishing communities. We know from Play Theory that play is part of our social fabric and lies at the core of many social bonds.
We work in dialogue with curators, commissioning bodies and stakeholders to deliver projects that:
- Create impactful visual installations to make attractive social spaces where people want to gather.
- Are designed to handle a high number of visitors at the same timeand can be enjoyed irrespective of the number of people participating.
- Build a safe space where physical distance and no-touch surface protocols don’t compromise the aesthetics of the interactive design.
- Produce creative spaces for people to intuitively interact and actively participate, no matter what their level of knowledge of art or technology.
- Bring complex ideas to life. We generate spectacular interactive designs with robust interfaces which visitors can understand intuitively, enabling them to become fully engaged and develop confidence.
- Makes places unique – all our projects are creative systems designed with the ability to change form, shape or colour to cater for different behaviours and activities.
Public Art and Playable Cities Design frameworks
The Studio works with Playable Cities, which is simply a framework to think differently about the city and public spaces by creating shared experiences through play. What will the cities of the future look like? Will they encourage playful interaction – quirky, imaginative behaviour and flexibility – and thereby become spaces that allow mistakes and the unexpected? Or are we developing smart cities with visions of efficiency and safety above all? How can we ensure people are at the centre of this development?
Tine’s artistic vision is to explore the way culture, technology and play intersect to shape our shared environments.
‘I believe cities (and cultural places and companies too) need creative collaborative, social spaces – in unexpected places – that inspire participation and communication. After all, a city’s public spaces are fundamentally where people meet,’ she says.
Read more about our design principals in our Research
"Thanks to the people of Aarhus and Tine Bech for their ‘online illumination control’ of our beautiful Embassy building. You showed amazing creativity and caught the attention of the Londoners".
"Tine’s work was perfect for the space, and very impressive. We had a huge attendance at the festival and visitors enjoyed taking selfies in front of the work – much of which was shared on social media. And so many movies – it was amazing!"
"The approach to Reykjavik City Hall was transformed thanks to Tine Bech. Her beautiful work " Pink Enchantment" drew thousands of visitors to the building and could be seen from miles away - and when it blended with the Nordic Lights, it created magic like never before seen in our city."
“The We Believe project, which was one of the most popular projects during the European Capital of Culture, Aarhus 2017, was seen by over 150,000 people and lots of people talked about it on social media."
"Tines artwork is a great experience for all ages, a rare treat".