TheBig Swim4

The Big Swim Installation is announced

The Big Swim is an art and swimming pool installation, which aims to encourage participatory art experiences and promote local community interest in swimming ahead of the 2012 Olympic and Paralympic Games in London.

The Big Swim is a unique live event, in which participants interact with their wider community and experience swimming in a cloud of light and colour, based on the five Olympic colours.

The Big Swim, aims to act directly at the interface of art and sport. It has taken up this challenge in the spirit of Pierre de Coubertin, the founder of the modern Olympic Movement, who said, ‘The Olympics is the wedding of sport and art’.

The Big Swim has been recognised as part of the London 2012 Inspire programme.

The project is funded and endorsed by the University for the Creative Arts as part of the Creative Campus Initiative, The CCI is an innovative and dynamic programme of cultural events and activities leading up to London 2012 which reflects the distinctive strength of creative and performing arts in South East higher education.