About

We infuse immersive colour and playfulness in the public realm, creating striking interventions that become landmarks in their own right.

Our philosophy is that art is for everyone, and public space should engage and connect people in meaningful, positive ways.

We design interactive environments that invite curiosity, break down social barriers, and foster a sense of joy and belonging.

For us, play is not just fun—it’s a way to connect more deeply with the world around us. At the heart of our work is a belief in the transformative power of play, not only to connect—but to reflect, encouraging new ways of seeing ourselves and others.

"The approach to Reykjavik City Hall was transformed thanks to Tine Bech. Her beautiful work drew thousands of visitors to the building and could be seen from miles away – and when it blended with the Nordic Lights, it created magic like never before seen in our city. It was stunning and people loved it, so do I. It was a major hit in the city and we are so proud to have had you here."

-Ingi Thor Jónsson, Reykjavík City Hall

“I think the world needs more of your playful social interaction, especially at this time in history when people seem so divided.”
— SIGGRAPH Art Gallery

“Tine is renowned for her amazing public artworks that pop up in unexpected places. From bridges that light up as people pass over them, to battles on bikes, her works actively challenge our common assumptions about art, public space and participation.”
— Tillotson, Producer, Pervasive Media Studio

“While it is often said that technology is making us lonelier and more isolated, her work does the very opposite, creating opportunities for interaction and conversation.”
— Rosie Glen, Curator British Land

“Thanks to the people of Aarhus and Tine Bech for their ‘online illumination control’ of our beautiful Embassy building. You showed amazing creativity and caught the attention of the Londoners.”
— Ambassador of Denmark Mr Lars Thuesen, Royale Danish Embassy London

About Tine

Dr. Tine Bech is a Danish artist with a background in Fine Art from Aarhus, Denmark. She holds a Master's degree in Sculpture from UCA and a Ph.D. from UWE, where she specialised in play theory and technology to develop a model for audience engagement.

Tine creates multi-layered projects that explore new ways of connecting—with ourselves, with each other, and with our environment in the digital age.

“When we play, we learn how to interact with others, how to socialise, and how to connect, fostering social bonds and a sense of belonging. I believe that play is crucial to society as a whole. In today’s culture, play is often dismissed as 'silly' and seen as the opposite of serious work, when in fact, the opposite of play is not work, but depression. Play brings us joy and encourages empathy. Now, more than ever, it is vital to promote compassion among people.”

– Tine Bech, Artist

Our work is anchored in our core values

The World Has Gone Pear Shaped by Tine Bech Studio –Photo by TineBech

Social Impact

We create spaces that encourage interaction and break down social barriers. Artworks are often shared and posted in high numbers on social media – people want to show they were ‘part of the work.’ Testimonials like "I have been there and have never talked to so many strangers," "It makes you sociable," and "I had so much fun I forgot to be embarrassed" underscore the studio's ability to foster social connections through art.

Shine Your Colour © 2021 Tine Bech Studio

Audience engagement

We believe that culture creates communities, and art is for everyone. This inclusive approach allows us to create artworks with which visitors interact intuitively and participate actively, no matter what their level of knowledge of art or technology. Our installations have engaged and created up to 80,000 interactions with visitors over a two-week period.

Strangers come together to play fantastic games created by Tine Bech Studio.

Community

The studio places a significant emphasis on participation and generating feelings of well-being within the art experiences. Comments such as "I have never seen an artwork where everyone smiles" highlight the positive impact on participants' emotions. We know from neuroscience that when we play, we become socially attuned to others. Play is part of our social fabric, creating positive emotions, ultimately contributing to increased resilience, happiness, and productivity.

Talks

Tine gives talks on a range of subjects, including why play matters, cultural play, creating social and public spaces, future cities, human behaviour, and more.

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Workshops

We offer creative workshops that use the power of creativity to connect, learn, develop, or simply have fun. Additionally, we host exploratory and information-gathering workshops for public projects.

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Collaboration

We are passionate about fostering social interaction and positive participation, dedicated to delivering for the public good. Through collaboration with communities and clients, we develop relevant and engaging artworks and placemaking for everyone to enjoy.

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Places that have shown our work