I Play

Alexander Grace van Zyl

I Play Therefore I Am

Neon Installation

I play therefore I am reflects Tine’s philosophy, and is from her PhD where it is the title of the introductory chapter. This neon artwork is a playful reference to Descartes famous line: I think therefore I am, and Rousseau’s thinking: I feel therefore I am. 

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The foundation of Tine's work is captured in a bright pink neon sign reading 'I play therefore I am'.
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Presented at

British Land – Broadgate – 201 Bishopgate, 2017
Banbury Museum, UK, 2016

Created by

Tine Bech Studio

It is also a subtle reference to the American Barbara Kruger photographic silkscreen print: I shop therefore I am.

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Pink neon sign provokes thoughtful self reflection.
Previous Project:
Enchanted Spaces
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Next Project:
Light Bridge
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