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We Believe
We Believe
About the artwork

We Believe is a large scale interactive and playable light project that connects cities and buildings via light and people’s participation. It is a site-specific light installation that transforms buildings and structures into stunning participatory & interactive artworks.

We Believe is an adaptable interactive design that connects people and places in an ambitious and imaginative way. The project explores how culture, architecture, technology and participation can intersect to shape cities. It was originally developed for the European Capital of Culture Aarhus 2017.

We Believe – Aarhus and London was a major interactive light installation connecting two iconic Arne Jacobsen buildings, The Embassy of Denmark in London and Aarhus City Hall Tower in Denmark. The project perfectly encapsulated the spirit of European collaboration and cultural exchange.

From a control room on a rooftop in Aarhus members of the public were able to illuminate the architecture of the two buildings. Audiences controlled individual light sections using a series of interactive devices – turning dials, pressing buttons and more, thereby creating a 3D playable structure, so that the two buildings were involved in a symbolic conversation as the audiences interacted. The more people played, the more alive and vivid the buildings became.

A webcam was placed at the Danish Embassy enabling participants and audiences in Aarhus to follow the interactions on screens in the control room. As people participated in Aarhus, The Royal Danish Embassy in London mirrored the interaction, in a dance of light and colour, becoming a beacon to visualise European dialogue and culture.

The project enabled people to play an active role in the artwork’s presentation. Audiences of all ages were able to engage in numerous ways: viewers on the streets in two cities, online and by visiting the control room – an inventive space for people to intuitively interact and actively participate, no matter what their level of knowledge of art or technology.

Both buildings are power structures and the aesthetics of the control room, as well as access to it, was essential to the project. The conceptual creation of the control room exemplified the projects theme of democracy and citizen creative participation, and the audience’s participation was, therefore, at the heart of the project.  The project doesn’t only create a 3D playable interactive system where audiences can play – it invites people to reflect on cultural exchanges between cities and countries.

The We Believe project can be shown in different locations locally or internationally. The design will be unique to the site and city, consisting of a series of interactive designs and control panels, which together will become a large installation that creates a site specific narrative tailored to its location and its history. The work is suitable for buildings and structures with historical or cultural and local significance.

Get in touch to hear more about the We Believe project and its many possibilities.


Software by Tarim.
Engineering by Martin King.
Photos and Video by Jakob Lerche.

Commissioned by Association Hidden Places
Supported by The European Capital of Culture Aarhus 2017, The Embassy of Denmark in London and The Municipality of Aarhus.
Light manufacture SGM Lights A/S
Light supplier: Vigsø A/S


Aarhus 2017, European Capital of Culture.

What people said

We Believe was a breathtakingly beautiful experience and a profound artistic exploration of our attitudes to the city’s public spaces.
– Jacob Bundsgaard, Mayor of Aarhus Municipality

Thanks to the people of Aarhus and Tine Bech for their ‘online illumination control’ of our beautiful Embassy building. You showed amazing creativity and caught the attention of the Londoners
– Ambassador of Denmark Mr Lars Thuesen

We Believe was an amazing visual experience that lit up two beautiful and iconic Arne Jacobsen buildings in Aarhus and London. One of the most important aspects of the Capital of Culture year was collaborating across European borders, and We Believe was a beautiful symbol of these collaborations.
– Rebecca Matthews, CEO of the European Capital of Culture, Aarhus 2017

The We Believe project was one of the most popular projects during the European Capital of Culture, Aarhus 2017 – it was seen from afar by over 150,000 people (Aarhus) and lots of people talked about it. The visitors were amazed and proud when they realised they could control the colour & design on Aarhus City Hall Tower in Denmark and The Embassy of Denmark in London – two iconic Arne Jacobsen buildings.
– Annette Damgaard curator and director, The Association Hidden Places, Aarhus Denmark

The project was extremely sharable and was posted in high numbers on Instagram and Facebook – people wanted to show that they had been part of We Believe. Visitors really enjoyed the interactive and playful elements and couples and friends clearly had fun collaborating together in the We Believe control room. In addition, the project opened up a dialogue about the development and history of the city -both between audiences and with the wonderful volunteers who greeted visitors.
– Kristian Thrane, Community Manager, Aarhus 2017 Foundation

“It was fantastic and very very beautiful – We Loved It”
“For a short moment, I was in control of the colouring of the Aarhus City Hall tower AND simultaneously the Danish embassy in London. Powerful experience!”
“So nice! It should always be like that!!”
“It is magic …just magic”
“We lit up our City Hall AND the Danish Embassy in London – Wow”
“It’s so international”
“We can see it from our home – love it”
“The most original in 2017”
“Can it stay forever, it looks fantastic”
– Audiences and Visitors to the control room in Aarhus

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