Colour Me Beautiful
Interactive Installation
Transforming both the environment and human behaviour through the creative possibilities of play making, Colour Me Beautiful changes public spaces into communal places of positive socialisation through its interactive nature.
Created by
Tine Bech Studio
Programmed by Tarim
Video my Max McClure
Originally Commissioned by QV Melbourne, Australia
Presented at
Nightfall, Middlesborough, UK, 2024
Curiocity, Brisbane, Australia, 2021
Staro Riga Light Festival, Riga, Latvia, 2019
Canary Wharf Winter Lights, 2018
QV Melbourne, Australia, 2017
Featuring five colourful runways leading to a vivid portrait landscape on a large LED screen, Colour Me Beautiful invites the public to play and interact. The interactive installation captures images of audience members on each of the five runways; live posting them onto a large screen – colouring you beautifully.
The artwork invites people of all ages to walk the coloured grass runway, strike a pose and be captured in a bright maze of colour.
Posing for the camera is one of life’s familiar social activities. It connects us and creates shared memories. The act of having a photo taken evokes a sense of play and performance for children and adults alike.
That was the best time of my life!"Young teenager talking to his friends at Melbourne QV Square, 2017
Each runway is a different colour – the pink runway creates a photo with a pink overlay, which generates a beautiful colour matrix. Jump into the pink limelight and have an interactive pink portrait taken!
The Colour Me Beautiful installation creates a fun safe space that is visible by day and during the night. The artwork plays 24/7 with minimal invigilation or maintenance required.
People of all ages engage in multiple ways; social interaction, such as interacting and posing for the screen, as well as indirect participation such as, watching family and friends play, taking photos of the work and of themselves. In addition, the stunning large visual invitation of Colour Me Beautiful creates an attractive social space where people want to gather, in particular smaller children also play games on the grass runways, ignoring the interactive element of the work.
Tines work was perfect for the space and very impressive. We had a huge attendance at the festival and visitors particularly enjoyed taking selfies in front of the work – much of which was shared on social media. There were so many movies taken, it was amazing."
