Interactive installation 2017. Orginally commissioned by QV Melbourne, Australia.
Transforming both the environment and human behaviour through the creative possibilities of play making, Colour Me Beautiful changes public spaces into positive social communal places. Featuring five colourful runways leading to a vivid portrait landscape on a large LED screen, Colour Me Beautiful invites the public to play and interact. The interactive installation captures images of audience members on each of the five runways; live posting them onto a large screen – colouring you beautiful. The work invites people of all ages to walk the coloured grass runway, strike a pose and be captured in a bright maze of colour.
Posing for the camera is one of life’s familiar social activities. It connects us and creates shared memories. The act of having a photo taken evokes a sense of play and performance for children and adults alike. Each runway is a different colour – the pink runway creates a photo with a pink overlay, which generates a beautiful colour matrix. Jump into the pink limelight and have a pink portrait taken!
The Colour Me Beautiful installation creates a fun safe space that is visible by day and during the night. The artwork plays 24/7 with minimal invigilation or maintenance required.
Large Engagement Numbers
Colour Me Beautiful handles large visitor numbers smoothly. The artwork has the capacity to interact with people, taking 1800 photos per hour. Total numbers depend on the footfall of people. Total numbers depend on the footfall of visitors. In Melbourne, Australia on the opening night, the artwork was activated more than 9,000 times. During the two-week exhibition, held in a public square, 16,000 visitors created more than 80,000 photos. In London, in London at Canary Wharf Winter Lights 2018, Colour Me Beautiful was activated over 60,000 times by 12,000 visitors over a 10 day period.
Engage, involve & inspire
People of all ages engage in multiple ways; social interaction, such as interacting and posing for the screen, as well as indirect participation such as, watching family and friends play, taking photos of the work and of themselves. In addition, the stunning large visual invitation of Colour Me Beautiful creates an attractive social space where people want to gather, in particular smaller children also play games on the grass runways, ignoring the interactive element of the work.
Finally, content shown on the screen can be created specifically for a commission – for example, personal portraits and images that tell a story or showcases people. These can be created beforehand working with local communities and during the exhibition via bookable slots where people can ‘own’ the screen and act out their life stories.
The legacy of this artwork is a considerable digital archive of contemporary play and interactive art which will become a new visual art project in itself.
Software by Tarim.
Video my Max McClure.
Canary Wharf Winter Lights, 2018.
QV Melbourne, Australia, 2017.
Tines work was perfect for the space and very impressive. We had a huge attendance at the festival and visitors particularly enjoyed taking selfies in front of the work – much of which was shared on social media. There were so many movies taken, it was amazing.
– Keith Watson, Public Art Curator – Canary Wharf Winter Lights Festival.
That was the best time of my life
– Young teenager talking to his friends at Melbourne QV Square, 2017.
Wow this is so cool – It’s really clever
– Visitor realising the interactive aspect of the artwork at Melbourne QV Square, 2017.
Everybody is smiling – I have never seen that with art
– Visitor watching people interact at Canary Wharf Winter Lights 2018.
Ohh it takes your photo – Lets do it again!
That’s so funny. Look we are there!
We love it.
Papa look at my photos. I love this (a young child talking to her dad)
– Visitor at Melbourne QV Square, 2017.