Colour Me Beautiful
Colour Me Beautiful–tine Bech Studio
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About the artwork

Interactive installation 2017. Orginally commissioned by QV Melbourne, Australia.

Colour Me Beautiful is a new interactive artwork by Tine Bech Studio. Featuring five colourful runways leading to a vivid portrait landscape, Colour Me Beautiful invites the public to play and interact. The interactive installation captures images of audience members on each runway; live posting them onto a large screen – colouring you beautiful. The work invites people of all ages to walk the coloured grass runway, strike a pose and be captured in a bright maze of colour.

Posing for the camera is one of life’s familiar social activities. It connects us and creates shared memories. The act of having a photo taken evokes a sense of play and performance for children and adults alike. Jump into the limelight at the end of the runways and smile!

Transforming both the environment and human behaviour through the creative possibilities of play making, Colour Me Beautiful will transform public spaces into an interactive digital art playground. Tine Bech’s artistic vision is to explore how culture, technology and play intersect to shape public spaces.

Over 80.000 activations was created by Melburnians and visitors to Light play 2017. We have selected a few of the photos for you to see below.

Over 60.000 activations was created by Londonerne and visitors to Canary Wharf Winter Lights 2018. See people striking a pose here.

Software by Tarim.
Video my Max McClure.

Exhibitions

Canary Wharf Winter Lights, 2018.
QV Melbourne, Australia, 2017.

What people said

Tines work was perfect for the space and very impressive. We had a huge attendance at the festival and visitors particularly enjoyed taking selfies in front of the work – much of which was shared on social media. There were so many movies taken, it was amazing. 
-Keith Watson, Public Art Assistant – Canary Wharf Winter Lights Festival.

That was the best time of my life

-(young teenager talking to his friends), Melbourne QV Square, 2017.

Wow this is so cool 
(adult realising the interactive aspect of the work), Melbourne QV Square, 2017.

It’s great – everybody is smiling – I have never seen that with art. 
-Audience at Canary Wharf Winter Lights 2018.

Papa look at my photos. I love this
(a child to her dad), Melbourne QV Square, 2017.

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