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Full programme now live – Lets get Real Conference

Tine will give a short talk at Lets Get Real Conference at The Whitworth, Manchester – as part of the opening of Rainbow Makers for Museums at Night at The Whitworth in Manchester the 27th Oct.

How can arts and heritage organisations get better at recognising, articulating and generating value from online cultural retail?
It’s a hot topic as public funding is squeezed and we look for new income streams and business models that align with our cultural offer. But online cultural retail is about more than just generating financial value. What we sell and package influences how our audiences engage with us. The way we approach new product development challenges the way we think about our overall offer, our brand and our purpose. People want experiences with soul and products with a story – for the cultural sector this is part of our DNA.

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